![]() ![]() Use media content that engages and makes your audience members do something tactical. So, we need to find ways to create content that makes the Experience participatory. ![]() An Attender is interactively engaging in your Experience.Watchers could be multi-tasking while your Worship Experience is on their TV – they could be washing the dishes, tending to their kids, folding clothes, playing on their phone….Stats from Barna show that there is in fact a difference between a “ watcher” and an “ attender”.Motion Announcements can help them watch something more interesting than a static image. With research showing that the attention span of attendees, especially for Digital Worship Experiences is increasing low, you’ll want to do everything you can to make your service engaging.If its static, you’re going to disengage faster. Think about it – on your Announcement Loop, you are quicker to look at the screen if there is moving picture to look at. Video will grab the eye of your attendees faster than a Still Slide.What All this Means – Video Video Video! Find ways to use Video Content in your Physical and Digital Worship Experiences.Stats also show that Hybrid Church (Physical and Digital Experiences) are the future ( Source) – and it doesn’t look like that trend is slowing any time soon. ![]() Stats show that Video drives nearly double the amount of clicks and engagements on Social Media than images.A moving video grabs your eye and attention faster than a still image. Announcement Slides are great, but they are static.Here are three reasons why I think you should consider using Motion Announcements in your Worship Experiences. I love making things come to life, so I am going to lean more toward this style of Announcement over a Still Slide. These videos are individual videos that you can add or remove as needed in your Presentation Software. They are usually produced by a Motion Designer ( check out samples of Motion Announcements our team has made for churches here). Motion Announcements are short self-contained videos. In this article, I want to focus more in-depth on how use what we call Motion Announcements. I covered 5 unique ways you can execute your Pre and Post Service Announcements in this blog post. This is the content on screen as people enter and exit your Auditorium or your Livestream. There are a few ways that you can present your Pre and Post Service Announcements. ![]()
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